Great Branding for Your Local Business

I4 Advertising is creating great branding for the local business in Central Florida!
i4advertisingagency.com | 407-416-1515

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.  But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.

It’s actually easier to do than most imagine. Just make sure to avoid some common pitfalls and branding mistakes.

1. Not understanding the power of brand
2. Forgetting to establish defined brand guidelines
3. Overcomplicating your brand
4. Falling into the vague branding trap

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Implementing Branding for Your Business

I4 Advertising Can Help in Branding Your Small Business
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Here are five tips on how to successfully implement branding for your business.

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the market it occupies and researches the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

2. When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values, and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it's intuitive and it's rare that you even consider what your own character is, but when you're building a brand it's vital to have that understanding.

3. Consider what is driving your business.

What does it believe in, what is its purpose and who are its brand heroes? These things can help establish your emotive brand positioning and inform the identity and character of brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding — be clear who your company is and be true to the values that drive it every day.

5. Speak to your customers with a consistent tone of voice.

It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.

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Take Advantage of the Benefits of a Website

A website has big benefits for local businesses, let I4 advertising agency build one for your business.
i4advertisingagency.com | 407-416-1515

One misconception about websites is that they’re only for national companies or worldwide corporations with audiences around the globe. Actually, websites are just as, if not more, beneficial for small businesses. In fact, it’s a great way to connect with locals. 70 percent of U.S. households now use the Internet when shopping locally for products and services.
Plus, search engines often rank results according to location. In other words, if you’re looking for “shoe stores near me,” Google won’t offer you a name-brand result in New York (unless of course, you live in New York). So it’s pretty clear — an online presence has big benefits even for small businesses who deal locally. No matter where you are located, you can get started with an efficient website that draws in customers.

A website builds credibility.

Nothing is more important than the ability to be found. If you don’t have an established online identity, then customers can’t find you. Not showing up in the search engines (or on the Internet at all for that matter) is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out of touch and untrustworthy.

Even if you’re fantastic at word-of-mouth marketing, you could be missing out on a ton of referrals. Happy customers are quick to share what they think about your business, but what about their friends who haven’t experienced your services yet? They’ll take to the Internet. And when they come up empty-handed, you’ll have missed your chance for brand new customers.

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Advertising for Your Small Business!

Have I4 Advertising Agency Build Your Business A Website
i4advertisingagency.com | 407-416-1515

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.

They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website.

A website is an anchor for your marketing.

Before you print a business card or spend a penny on advertising, you need to start marketing by building a website.

A website will act as an anchor for all of your advertising efforts. All business details, product information, and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.

A website sells your products/services online.

Your website acts as a digital brochure, sharing up-to-date information about your offerings. A benefit of web publishing is that you can change information in real-time — no waiting or paying for new print materials.

Guide potential buyers to the products and services they need by creating an effective website.

Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.

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