Finding the Experts in Identity Design

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Branding is what creates customer loyalty.  They say it is what keeps consumers loyal and buying repeatedly. And good branding is determined by good identity design.

But let's go further. Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy.  In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products, and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

If consumers are shopping for something, what do they do?  Go to Google, where billions of Web pages and yellow page listings are available.

Not only are there many choices, but some of the decision factors that traditionally separated and defined companies are today transparent and without much difference.  Take, for example, pricing.  Pricing is easier to discover and compare than ever before.  In certain industries, there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another?  Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

I4 Advertising Agency can help you brand your business and create a website for your small business.

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Let Us Build Your Business Website for You - i4 Advertising Agency

Let Us Build Your Business Website for You - i4 Advertising Agency
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With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.

1. You can use your website like a virtual customer service agent

Rather than calling you, or struggling to track you down, customers can find answers to the questions they’re looking for just by checking out your website. You’ll save time and resources. Customers are more likely to trust you and feel more comfortable doing business with you when they know you’re only one click away.

2. It’s like having a TV commercial on every channel

Once your company is online, it’s easier for customers to find you instantly. Customers are looking for information on places like Yelp and Google. If your website is already there waiting for them then they’ll be able to find your business easily, from anywhere.

3. Your website is a place of your own

You can set your website up to be custom and personalized. It’s a great way to display your company’s brand. The look and feel of your website can truly reflect your business’s culture and values. It’s a place where you can tell your story.

4. It’s actually pretty easy to set up

Lack of courage and lack of direction are some of the main reasons a lot of small business owners never get around to starting a website. You’re busy with other things, building a website is the last thing on your mind. The idea of starting from scratch can be intimidating. Not all small businesses are super savvy with back-end technologies. Hiring someone else to do it for you can be extremely beneficial. Keeping the website up to date yourself is often surprisingly easy and straightforward. If you do things the right way, it can be so easy that it can literally take minutes to get a website up and running.

5. There’s no time like the present

Seriously, get started now. It does not have to be the most perfect thing ever on day one. Start with a simple website. Just include a little information about your company, your products and services, and how to contact you. From there, it’s important to keep your website updated with new content and be sure to add social media hyperlinks for places like Facebook and Twitter.

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Branding Is Critical to Any Business - i4 Advertising Agency

Branding Is Critical to Any Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Business Branding From I4 Advertising Agency

Branding is certainly not a carefree topic. It is a critical element of any business. All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from a logo. Why is the jump from a logo to a brand so difficult? Why do you need a brand, not just a logo? Let’s explore.

SOME DEFINITIONS
In order to gain a healthy understanding of the differences between a logo and a brand, some definitions must first be established.

A logo is a business’ identification in its simplest form via a recognizable mark or symbol.
On the other hand, a brand is the emotion behind what someone feels, sees and tastes when they interact with your company on any level. At the core, branding is an emotional experience.
The progression is clear: a logo must come before a brand.

WHAT IS A BRAND?
A memorable logo is important; it paves the way for effective branding. However, a brand is more than a logo. It’s more than just visual identification. A brand is the emotion behind what someone feels, sees and tastes when they interact with your company on any level. Your brand is the image behind what your business believes and strives to accomplish. As a result, your brand becomes your personality and along with that personality comes numerous associations. Therefore a brand bears much more responsibility than a logo.

Brilliant branding takes courage because it is something that is constantly being formed by the public’s perception. Although a designer lays the foundation of a brand visually, the brand’s audience is what truly shapes it. Therefore, it is imperative that the foundation is laid correctly by falling in line with your business’ image and goals.

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Tips For Business Branding - i4 Advertising Agency

Tips For Business Branding - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Branding From I4 Advertising Agency

Know Your Audience

It’s pointless investing time or money in developing your brand without first ascertaining what will resonate with your audience, and to understand your customer’s habits, wants and needs it is essential to talk to them; knowing your audience is the first and most important task in building a brand.

Color and design matter

Your visual identity, including your logo, is a consumer’s first encounter with your brand, so it must create the right impression.

Unless you’re a graphic designer, avoid the DIY approach and invest in a professional designer to create and develop your logo.

To keep your brand identity consistent across all media channels, create a set of brand guidelines containing detailed information on the color palette, fonts, and tone of voice to be used in your branding, along with other elements such as how your brand should appear on staff uniforms, marketing literature and advertising materials.

Finally, don’t ruin your brilliant branding by giving your brand a bad name. A brand name can have a detrimental effect on your overall brand awareness, so choose it carefully. A brand name must reinforce the key elements or objectives of your business because, ultimately, the more it communicates to your audience about your business and what it provides, the less effort you’ll expend trying to explain it.

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Let's Start Your Business Website Today - i4 Advertising Agency

Let's Start Your Business Website Today - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

You Need A Web Presence

Get A Business Website From I4 Advertising Agency

While having a website may seem like an unnecessary cost if you're not a prolific internet user yourself, a recent survey showed as much as 70% of the population now has access to an internet connection - that's a big business opportunity you'll be missing out on if you don't have a web presence. Even if your business' website lists little more than your address and opening hours, maintaining a web presence could give you the edge over more technophobic competitors.

Why you need a website
-If you get it right, your website will be the best tool you have for promoting your business. Your website will essentially become an online shop-window, accessible to customers all over the world, which means the better it looks and more and up-to-date it is, the better impression it will make on consumers.
-Whether it's three o'clock in the morning or Christmas day, the internet never closes - which means your business is open all the time, without any extra effort from you. If you choose to have an online store, your customers will be able to dictate when they want to buy, rather than limiting themselves to your opening times.
-If you are locally based, having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to browse your products or services.
-A well-designed website will make your business appear more professional. In fact, a well-considered website can fool customers into thinking your business is larger than it is and could even level the playing-field between your business and its more established competitors.
-If you're starting a business on a shoestring, the costs of putting together a website will be cheaper than buying or renting premises, and could attract business from further afield than a high-street based business would.
-Feedback is often a difficult thing to attain and more often than not, feedback on your business will be limited to the negative. The internet allows you to enter into a dialogue with your customers, though: use surveys, questionnaires and feedback forms on your website to do market research and find out exactly what your customers' expectations are.

How important is the design of my website?
Very. For many of your customers, your website will be their first impression of your business. Your website gives your customers an idea of what the business is about, who it is for and who runs it. You wouldn't go to a business meeting without looking your best - and your website should be exactly the same.

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