Create a Brand For Your Business - i4 Advertising Agency

Create a Brand For Your Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Know What Your Brand Means

To build your brand, you need to know what your brand equals or what you want it to equal. Write down all the characteristics that describe what you are and how you would like to be perceived. Once you compile that list, you could fine-tune it and make sure you have full command of your brand in order to reach your customers and, more importantly, your potential customers. The adjectives and characteristics that make up your brand ideally differentiate you from your competitors and provide a clear understanding of what your business is not only capable of doing, but also what it is known for, and how you successfully sell your products and services.

Communicating your brand positioning is not just about the adjectives you choose to support what the brand equals. It also involves the methods and manner in which you are communicating the brand to the general public and, more importantly, to your target consumers. This has to do with the messaging and communication of the brand to others.

To aid yourself and your employees, you might create phrases, copy and descriptions that hit the bulls-eye when communicating with customers or clients. It may help not just to know what the brand stands for but also how to properly communicate that in order to avoid brand confusion. Create a checklist of points to touch on while engaging with customers, to stay in line with the brand and what it represents. It might include situational encounters where a customer makes a request or has a question and the employee has a guide to the appropriate answer or response.

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Creating Your Business a Logo That Will Standout - i4 Advertising Agency

Creating Your Business a Logo That Will Standout - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Create a standout logo

A good logo will go a long way. Unless you are able to create one on your own, which looks professional, you’ll need to hire an expert at I4 Advertising. You can find our designers to help you create an image that lets people know what you and your company stands for instantly.

While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake.

Fortunately you don’t have to spend a fortune to find help. To save money, it’s best to have a rough idea of what you’d like. Brainstorm with friends and do some basic research. Don’t worry, it’s fun! Check out other company logos. Determine which ones you like and which you don’t.

What makes a good logo? There are a few key elements that make for a successful logo. Ask yourself, if that logo is:
Functional: Will it work on a letterhead, a business card as well as a large poster?
Aesthetic: No one likes an ugly image.
Original: If you use clip art, it will be obvious. I4 Advertising can create original art.
Appropriate: A plumber might have pipes in their logo or a large wrench. A humongous diamond ring would not be a good choice.
Timeless: Pick a logo that will work into the next decade.
Simple: A complex drawing with obscure references might confuse potential clients. Keep the drawing clean and simple.

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Why You Should Care About Brand Consistency - i4 Advertising Agency

Why You Should Care About Brand Consistency - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Some companies stop focusing on building great products and services when they become successful. This is a mistake. In 2008, Nokia was the world’s ninth most valuable brand. In 2011, Nokia was ranked 81st and this year, it fell even further. Even a strong brand will suffer when it creates average or below average products or services.

1. Have a good name and logo. A strong brand is easily recognizable. Recognition starts with the name of your business. The name will appear on your business cards, letterhead, website, social networks, promotional materials, products, and pretty much everywhere in print and online to identify your company or your company’s products and/or services.

It’s not enough to have a recognizable name. People commonly associate brands with the brand’s logo. As you think about your logo, keep your audience and products/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together. Think about the logos of some of the world’s most admired brands (Apple, Google, Amazon). How do you feel (emotionally) when you see their logos?

2. Find your voice. What you say is important, but don’t overlook how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. Successful brands speak with a unique voice. Think about the brands you admire – what makes them unique? How do they communicate with you and other customers? What do you like about their voice?

3. Be consistent. Many small businesses mistakenly change their messaging depending on their audience. For example, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This can confuse your customers and potential customers. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your company’s name, logo, overall aesthetic design, products, and services, but also includes your marketing materials, website, appearances at trade shows and conferences, content posted to social networks, etc.

Why should you care about brand consistency? You should care because brand consistency leads to familiarity, and familiarity leads to trust.

As you think about the value your company delivers – you can ask the following questions: What sets your product, service, and company apart from your competitors? What value do you provide and how does that value differ from that provided by your competitors? Think about which of the benefits are emotional – the most powerful brands tap into emotions.

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Responsive Web Design For Your Business - i4 Advertising Agency

Responsive Web Design For Your Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Different websites will have different needs and will, therefore, require different features to be added that are important to the success of those sites. For instance, an E-commerce site that sells products may need some kind of inventory control feature to ensure that the items listed for sale are actually available and in stock. While critical to the success of an E-commerce site, this feature would be pointless on a site for an accounting firm that is promoting the services they offer, but not actually selling physical products online.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made," having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a storefront to promote your products or services.

Regardless of a site’s needs, however, one feature that is critical to all sites’ success is mobile-friendliness and responsive design support. So why is responsive web design the most important feature that you can add to your website? Here are 4 key reasons:

1. Supporting the Multi-Device User
2. One Site to Rule Them All
3. Improved Search Engine Rankings
4. Future Scalability

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