Helping Your Brand Stand Out - i4 Advertising Agency

Helping Your Brand Stand Out - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

"But… We Can’t Afford to Do Branding"

Actually, you can’t afford not to. Sure, branding can get incredibly expensive if your idea of branding is a nationwide television and print campaign.  But it doesn’t need to be.

Here are 4 tips you can start on today to help your small business create, build and reinforce brand:

-Start by clarifying what your brand stands for.  What’s that “one thing” you want customers to think of when thinking of your company? How can you STAND OUT? Are you the most knowledgeable? — that is, your representatives can help the customer choose options in a complicated product environment; Speed — such as your 10-minute lunch menu, or same-day delivery, or fastest time to create a customized solution; high quality — especially when all the competition is low quality;

-Think it through.  If you or your team are confused about that “one thing” that sets your company apart, customers probably will be, too.

-If you’re not sure what this is, find out.  Schedule a strategy session and hash it out with your team.  Do a customer survey to ask existing customers what they value most.  Start asking new customers what made them choose your company or product or service.

-Try to limit it to one thing or at most two things you want your brand to be known for.  If you end up with a laundry list of 20 things, go back to the drawing board and narrow it down. Customers don’t choose a vendor for 20 reasons. It’s usually one or two reasons that push them over the decision edge.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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A Website Gives Your Business Credibility - i4 Advertising Agency

A Website Gives Your Business Credibility - i4 Advertising Agency
i4advertisingagency.com | 844-319-9600

Get A Website From I4 Advertising Agency

Clearly, there are still a lot of small businesses that do not have websites, there are various reasons for this but mostly it comes down to the belief that they are expensive. It is rather surprising how much small business owners believe a website will cost them.

Remember you don't need a giant ten thousand page website for your business, just a simple site that tells people about your company and your products will be more than enough.

A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. One of the great things about the internet is that the size of your company does not really matter. There is no reason that you can't get your site to rank in Google ahead of a large multinational competitor and funnel off some of their traffic. This is a big part of the reason that a website is even more important for a small business than a big one, it tends to level the playing field.

The main reason that it is important for businesses to have a website is how people are likely to find you. These days most people will go online and research products and companies before they make a purchase, if you don't have a website you are missing out on all of this potential business. Even if people don't buy your product online they are still likely to research it online so you have to have a website so these people can learn about your business.

i4advertisingagency.com | 844-319-9600 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Get a Professional, Polished Website - i4 Advertising Agency

Get a Professional, Polished Website - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Have a strong online presence on a website

Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said you shouldn’t use this as an excuse to take shortcuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these reasons why having a strong website is important.

-First Impressions Count
-Window Shopping Isn’t What It Use to Be
-No Website Means Losing Business

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you.

Having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Create Your Company's Brand Today- i4 Advertising Agency

Create Your Company's Brand Today- i4 Advertising Agency
i4advertisingagency.com | 844-319-9600

A brand isn’t something only large, well-known companies have. It is a necessity for any person or business — from freelancers to international e-commerce sites — to establish themselves as an authority in their industry.

A brand is not just a logo; it’s a reputation. It’s a way to attract and communicate with your audience. Because people are often exposed to your brand before actually interacting or doing business with you, it also acts as a way of setting expectations.

To effectively brand yourself, you first need to understand the different components involved, why they are important and how to properly implement them. Below are some of the essential aspects and steps involved in successful branding, regardless of your industry or budget.

– Clear mission statement
– Unique value
– Quality logo
– Professional website
– Personal style and voice

Identify what questions your target audience is asking, and provide them with consistent communication to position your brand as an invaluable resource.

i4advertisingagency.com | 844-319-9600 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Search Engine Prevalence - i4 Advertising Agency

Search Engine Prevalence - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

THE WEBSITE

A company’s website is the most basic form of a company’s web presence and is a must-have in today’s business environment. It also serves as an online storefront and acts as the face of the business’s brand and message to the world. If a company has one thing, it should be a professional and audience-appropriate website. It may be that your website doesn't serve its purpose. With the constant changes happening online, you want to ensure that your website is adapting appropriately.

SOCIAL MEDIA PRESENCE

The next evolution in a company’s web presence typically comes in the form of its social media channels. A business today will typically have a Facebook page, and many companies are taking advantage of Twitter profiles, Pinterest profiles, and other numerous social media sites to promote their web presence and overall brand. Because these platforms are free, it typically makes sense to jump on board and reach a wider audience.

SEARCH ENGINE PREVALENCE

Another aspect of a company’s overall web presence is its prevalence on search engine results pages (SERPs). Since Google’s search algorithm takes into account many factors, including relevant content and popularity, your website’s ranking on Google is a good indicator of how strong your web presence is. Lockdown appropriate keywords in your area by implementing a strong search engine optimization campaign.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Get Started on Your Business Website Today - i4 Advertising Agency

Get Started on Your Business Website Today - i4 Advertising Agency
i4advertisingagency.com | 844-319-9600

Does My Local Business Really Need a Website?

The American economy, in times both good and bad, is driven by the success of small business. Yet so many small businesses do not have a good searchable website, or worse they have no website at all! Small business owners are among the busiest people, and I have heard some claim they do not have the time or financial wherewithal to develop a good website. This is a BIG mistake! Customers are continually searching the internet looking for products and services. And rightly or wrongly, they often judge whether or not to do business with your company on the basis of your website.

If you are a small business and have a less than a great website or no website at all, you are missing a great opportunity to be there when potential new customers are looking for your product or service. And you are also missing an opportunity to tell your story in a fun and engaging manner. Customers are looking for what you have to offer. Will they find you?

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Get Your Website Started Today - i4 Advertising Agency

Get Your Website Started Today - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Reasons why your business needs a website:

-Provides greater exposure to your business

A website enables your business to reach potential and current clients 24 hours a day, 365 days a year! You will no longer be tied to the limited geographic area. Your website is visible everywhere. More and more consumers are using the Internet to find businesses and the product they need.

-Economical

Without a website in this day and age is digital suicide. Creating an online presence is highly affordable with low startup costs and maintenance. It saves you on time, money and energy usually incurred by the printing of brochures, flyers, and pamphlets. A website's distribution is GLOBAL and potentially increases your business's visibility.

-Convenience for customers

Using the Internet to search for businesses and products is much easier and faster than anything.

-Saves time

The time that you would have spent on the phone answering customers’ questions can now be used to invest in growing your business. Because all the information is already available on the website.

-Inexpensive, effective advertising

A website is also the most inexpensive marketing tool, with global marketing capabilities that work for you 24 hours a day, 7 days a week. Your marketing campaigns are completely traceable and can be monitored almost real-time, providing you with valuable information.

Simply put, a website is a dynamic medium, updated daily or weekly, that provides and educates your customers with up-to-date information on your business, products, and services.

Having a website is a guarantee that your business will be reachable to thousands and millions, spread across the world. But, one important question comes to mind... Is having a website important than maintaining it? Well, it's just like, having one's shop with no goods or products to sell. Think for a moment! Will anybody come to buy there? Obviously NO! Likewise, when you go for a website design, you need to take care of three things that can transform your endeavors into a successful venture. These three things include simple website design, functionality rich, and high search engine ranking. Once you are done with these three factors, the rest will be moving smoothly.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Thank You for Your Service - I4 Advertising Agency

Thank You for Your Service - I4 Advertising Agency
i4advertisingagency.com | 844-319-9600

i4 Advertising Agency wants to thank all of our past and present veterans who have bravely served our country.

Honoring all those individuals who served.

i4advertisingagency.com | 844-319-9600

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Create a Responsive Website for Your Business - i4 Advertising Agency

Create a Responsive Website for Your Business - i4 Advertising Agency
i4advertisingagency.com | 844-319-9600

Get A Professional Website For Your Business

The key to making the most of the web is making your business as accessible as possible, letting people interact with you in a way that suits them, whenever they want to. Your customers are online 24/7, and as such they expect to be able to interact with businesses and organisations whenever and wherever they are online. Of course, that doesn't mean having to have a presence on every single online channel; it means being clever about selecting the ones that are most important to your audience.

-Be accessible
At the most fundamental level, this means a basic, professional looking website with easy to find, relevant information about your business. At a more advanced level, that could be a fully-blown booking tool that lets customers schedule their own appointment or booking with you, essentially giving your businesses a 24/7 receptionist.

-Think multi-channel – but focus on the ones that really matter
One of the first things to consider is through which online channels to make your business visible. Yes, your website is your flagship, but you need to get your brand to where your potential customers are. As a small business, you likely don't have either the time or resources to do everything, and investing in a fruitless channel can end up being a costly mistake. Think hard about where your customers are spending their time online, and focus your efforts accordingly.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Helping You Brand Your Business - i4 Advertising Agency

Helping You Brand Your Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Branding is what creates customer loyalty.  They say it is what keeps consumers loyal and buying repeatedly.

But let's go further. Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy.  In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

If consumers are shopping for something, what do they do?  Go to Google, where billions of Web pages and yellow page listings are available.

Not only are there many choices, but some of the decision factors that traditionally separated and defined companies are today transparent and without much difference.  Take, for example, pricing.  Pricing is easier to discover and compare than ever before.  In certain industries there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another?  Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

I4 Advertising Agency can help you brand your business and create a website for your small business.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Benefits of Having a Website - i4 Advertising Agency

Benefits of Having a Website - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

A website is a crucial aspect to any growing company. In this digital era, an online presence is necessary to reach potential customers. It is a place where your customers know they can get reliable information and where your business can stand apart from others. i4advertisingagency.com

The main reason some businesses don’t think they need a website is that it would not be relevant to their business or industry. Any business in any industry can benefit from having a website. i4advertisingagency.com

Technology is constantly growing and with more ways than ever to connect online, consumers need an easy way to locate your business. With over 3 billion Google searches per day, new customers could be seconds away from finding you and your business. Don’t forget your website will be available to them 24 hours a day, 7 days a week. Let your website do the work while you build your business and brand. i4advertisingagency.com

Posting updates, hours of operation and specials is a big part of any business. Your customers want to know what is going on and when. With 26% of adults not using social networking sites, those customers may miss out on a sale or holiday closing information. By having your information on your website, you ensure that your customers can depend on your business and will want to come back in the future. By making this information available in one place you will have time to focus on your business instead of fielding phone calls about holiday hours and specials. i4advertisingagency.com

Let I4 Advertising Agency create a stunning, responsive website for your business today!

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Get an Exceptional Logo Design Today - i4 Advertising Agency

Get an Exceptional Logo Design Today - i4 Advertising Agency
i4advertisingagency.com | 844-319-9600

Many studies show that people are more responsive to visual images than text. It’s easier to recall a complex image than it is a long sentence, for example. Your logo has to incorporate all of the feelings and elements of your business image and convey them all in a glance. When that glance can have a profound impact on your success, you can see how powerful your image can be when used correctly. i4advertisingagency.com

Designing a great logo can be a tremendously involving process. Don’t let this discourage you. If anything, it should reinforce how important your logo design is. i4advertisingagency.com

A great logo incorporates all of the elements of your business in a single image. It needs to distill the attitude and personality of your company in an understandable way. It must be unique but memorable, professional but not without character. Your logo also needs to scale to different sizes, work on print, the Web and on merchandise. It must be flexible but consistent, and this take work to achieve.

Your logo is yours.

Your logo is the face of your business – your fingerprint, if you will. It has the power to summon a range of emotion and ideas from anyone that sees it. It must be tightly associated with your company and your goals. Remember that your logo is yours, and it’s your job to own it and deliver the message that you hope to. i4advertisingagency.com

Who should your logo affect?

A great logo speaks directly to your target audience. While the best logos can be understood by all without much confusion, the most important audience is your target market. If your business specializes in products for youth, but your logo looks like it was pulled from a 1950’s newspaper, you might be focusing on the wrong group.

Your logo should appeal to the demographic you are trying to sell to.

Your logo is a vital part of your business. When you have an exceptional logo design, it’s something you are deeply proud of and will take every chance to show off. You wouldn’t sell a product that you weren’t proud of – so don’t put a logo on it that you aren’t equally as satisfied with.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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The Benefits of a Business Website - i4 Advertising Agency

The Benefits of a Business Website - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. i4advertisingagency.com

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and its on goings – a brick and mortar store on the other hand is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services. i4advertisingagency.com

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. i4advertisingagency.com

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that's a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Small Business Branding - i4 Advertising Agency

Small Business Branding - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Branding is what creates customer loyalty.  They say it is what keeps consumers loyal and buying repeatedly.

But let's go further. Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy.  In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

If consumers are shopping for something, what do they do?  Go to Google, where billions of Web pages and yellow page listings are available.

Not only are there many choices, but some of the decision factors that traditionally separated and defined companies are today transparent and without much difference.  Take, for example, pricing.  Pricing is easier to discover and compare than ever before.  In certain industries there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another?  Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

I4 Advertising Agency can help you brand your business and create a website for your small business.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Let Us Create Your Responsive Website - i4 Advertising Agency

Let Us Create Your Responsive Website - i4 Advertising Agency

i4advertisingagency.com | 407-416-1515

A website is a crucial aspect to any growing company. In this digital era, an online presence is necessary to reach potential customers. It is a place where your customers know they can get reliable information and where your business can stand apart from others. i4advertisingagency.com

The main reason some businesses don’t think they need a website is that it would not be relevant to their business or industry. Any business in any industry can benefit from having a website. i4advertisingagency.com

Technology is constantly growing and with more ways than ever to connect online, consumers need an easy way to locate your business. With over 3 billion Google searches per day, new customers could be seconds away from finding you and your business. Don’t forget your website will be available to them 24 hours a day, 7 days a week. Let your website do the work while you build your business and brand. i4advertisingagency.com

Posting updates, hours of operation and specials is a big part of any business. Your customers want to know what is going on and when. With 26% of adults not using social networking sites, those customers may miss out on a sale or holiday closing information. By having your information on your website, you ensure that your customers can depend on your business and will want to come back in the future. By making this information available in one place you will have time to focus on your business instead of fielding phone calls about holiday hours and specials. i4advertisingagency.com

Let I4 Advertising Agency create a stunning, responsive website for your business today!

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Create Your Logo Today - i4 Advertising Agency

Create Your Logo Today - i4 Advertising Agency

i4advertisingagency.com | 844-319-9600

Many studies show that people are more responsive to visual images than text. It’s easier to recall a complex image than it is a long sentence, for example. Your logo has to incorporate all of the feelings and elements of your business image and convey them all in a glance. When that glance can have a profound impact on your success, you can see how powerful your image can be when used correctly. i4advertisingagency.com

Designing a great logo can be a tremendously involving process. Don’t let this discourage you. If anything, it should reinforce how important your logo design is. i4advertisingagency.com

A great logo incorporates all of the elements of your business in a single image. It needs to distill the attitude and personality of your company in an understandable way. It must be unique but memorable, professional but not without character. Your logo also needs to scale to different sizes, work on print, the Web and on merchandise. It must be flexible but consistent, and this take work to achieve.

Your logo is yours.

Your logo is the face of your business – your fingerprint, if you will. It has the power to summon a range of emotion and ideas from anyone that sees it. It must be tightly associated with your company and your goals. Remember that your logo is yours, and it’s your job to own it and deliver the message that you hope to. i4advertisingagency.com

Who should your logo affect?

A great logo speaks directly to your target audience. While the best logos can be understood by all without much confusion, the most important audience is your target market. If your business specializes in products for youth, but your logo looks like it was pulled from a 1950’s newspaper, you might be focusing on the wrong group.

Your logo should appeal to the demographic you are trying to sell to.

Your logo is a vital part of your business. When you have an exceptional logo design, it’s something you are deeply proud of and will take every chance to show off. You wouldn’t sell a product that you weren’t proud of – so don’t put a logo on it that you aren’t equally as satisfied with.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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The Benefits of Having a Business Website - i4 Advertising Agency

The Benefits of Having a Business Website - i4 Advertising Agency

i4advertisingagency.com | 844-319-9600

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. i4advertisingagency.com

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and its on goings – a brick and mortar store on the other hand is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (okay might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services. i4advertisingagency.com

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. i4advertisingagency.com

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but thats a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Branding Your Business

i4advertisingagency.com | 844-319-9600

Branding is what creates customer loyalty.  They say it is what keeps consumers loyal and buying repeatedly.

I’d go further.  Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy.  In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

Pricing is easier to discover and compare than ever before.  In certain industries there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another?  Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

The challenge for some small businesses is how to get customers to think of them when it’s time to buy.  You don’t want your company to be nonexistent in the customer’s mind.

And if they see your brand name in a list of competing vendors (such as in a search engine), you want your brand to be associated with positive factors that make it stand out.

Branding is not a replacement for sales or specific marketing campaigns.  But branding assists and reinforces your sales and marketing efforts in important ways.

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branding winter springs, winter springs, winter springs branding, branding for business, brand management, small business branding

Your Business Needs A Website From I4 Advertising Agency

Your Business Needs A Website From I4 Advertising Agency
6 Reasons You Need A Website
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How often do you do a search online for a particular business, only to find that they don’t have a website? How often do members of the business community hand you a business card with just an email address? In today’s business world it’s amazing to see just how many small businesses still do not have a web presence. Here I share 6 reasons your small business needs a website.

-Professionalism
-Visibility
-Sales Tool
-Convenience
-Market Expansion
-Changeability

The bottom line is this – whether you are a small business owner, inventor, entrepreneur, artist, author, musician or band, you need a website. Increasingly people are turning to the internet to find information. If you aren’t there how will they find you? Without an effective internet presence, your competitors are the winners.

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8 Reasons You Need A Website From I4 Advertising

It's An Internet World

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

1. Your small business will gain credibility
2. A website saves you money
3. It will let you keep your customers informed
4. It is always 'open'
5. A website can target a wider audience
6. It gives a way to show off your work
7. A website saves you time
8. It improves customer service

It's an internet world and the world is on the internet. About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume your company has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website. Don't let them snatch your customers away by not having your own company website.

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I4 Advertising Can Help Define Your Business

Branding is just as important for small businesses as it is for big names. Indeed, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent brands.

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity,” but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively — because they share the same values and beliefs of a brand — it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

1. Don't repeat the same message in the same way over and over again.
Alternatively, aim to make your key messages work together to build a coherent identity.

2. Don’t try to mimic the look of chains or big brands.

Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

3. Be innovative, bold and daring – stand for something you believe in.

Big brands are encumbered by large layers of bureaucracy, preventing them from being flexible and reacting to the ever-changing needs of their customers. Those layers of decision-makers can make it hard for them to be daring with their branding.

4. Always consider your branding when communicating with customers.

Don't lose your pride or dilute your brand positioning with indiscriminate discounting. Try offering more, rather than slashing prices. Promotions are an opportunity to reinforce your brand mission.

5. The old way of stamping your logo on everything won't cut it.

The future of branding is fluid and engaging — respect your customers' intelligence by not giving everything away up front. Generate some intrigue and allow them to unearth more about your brand for themselves. This is the way to foster ambassadors who revel in telling other people what they have discovered.

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Implementing Branding For Your Business

Implementing Branding For Your Business

Here are five tips on how to successfully implement branding for your business.

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

2. When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it's intuitive and it's rare that you even consider what your own character is, but when you're building a brand it's vital to have that understanding.

3. Consider what is driving your business.

What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding — be clear who your company is and be true to the values that drive it every day.

5. Speak to your customers with a consistent tone of voice.

It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.

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A Website Has Big Benefits For Local Businesses

One misconception about websites is that they’re only for national companies or worldwide corporations with audiences around the globe. Actually, websites are just as, if not more, beneficial for small businesses. In fact, it’s a great way to connect with locals.

70 percent of U.S. households now use the Internet when shopping locally for products and services.
Plus, search engines often rank results according to location. In other words, if you’re looking for “shoe stores near me,” Google won’t offer you a name-brand result in New York (unless of course you live in New York).

So it’s pretty clear — an online presence has big benefits even for small businesses who deal locally. No matter where you are located, you can get started with an efficient website that draws in customers.

A website builds credibility.

Nothing is more important than the ability to be found. If you don’t have an established online identity, then customers can’t find you. Not showing up in the search engines (or on the Internet at all for that matter) is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out of touch and untrustworthy.

Even if you’re fantastic at word-of-mouth marketing, you could be missing out on a ton of referrals. Happy customers are quick to share what they think about your business, but what about their friends who haven’t experienced your services yet? They’ll take to the Internet. And when they come up empty handed, you’ll have missed your chance for brand new customers.

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A Website Is The Anchor For Your Marketing

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.

They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website.

A website is the anchor for your marketing.

Before you print a business card or spend a penny on advertising, you need to start marketing by building a website.

A website will act as an anchor for all of your advertising efforts. All business details, product information and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.

A website sells your products/services online.

Your website acts as a digital brochure, sharing up-to-date information about your offerings. A benefit of web publishing is that you can change information in real-time — no waiting or paying for new print materials.

Guide potential buyers to the products and services they need by creating an effective website.

Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.

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Why Do You Need a Website?

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Reason #1 – Online brochure
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal? By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals.

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Thinking About Getting a Website?

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Good you should be. Your business needs one. Here's one myth about getting a website.

A website seems so sterile and impersonal. It won't add to "our kind" of customer base that was built on personal relationship.

This statement is commonly made by specialty shop owners and real estate agents. Real estate agents will add "I already invest high dollars in space advertising." This might seem odd because the business owners that say this are some of the nicest people I've met - and are usually sound business people. They know how to treat a customer or client with special care.

However, they don't understand that all kinds of people use the internet to access information. The internet, unlike advertising mediums does not target a set demographic. Magazines, Newspapers, Television, Radio — are all demographically based. Family Circle will always target women between the ages of 25 and 35 that have young children. Country music radio stations target a specific audience as do Cable news programs or shows like Sesame Street.

The Internet gives everyone access, targeting no one in particular. The Internet user chooses where to look, just as they choose what newspaper to buy or what television program to watch. If your business is not there, it won't be found.

There are over 8 billion web pages indexed in the Google search engine. The top three commercial markets on the web are Technology, Real Estate and Travel. Technology businesses know they need a website. If you're in real estate (even an individual agent) YOU NEED A WEBSITE. If your business markets to travelers accommodations, restaurant, specialty shopping, tickets, travel wear, recreational products, travel gear, animal care, children's activities) YOU NEED A WEBSITE. Statistics show that 7 out of 10 people will go to the internet for information before they purchase real estate or set a travel itinerary.

A website usually is rather impersonal — and that's a good thing. When people use the internet they want information not a personal relationship. The information will bring them to you. You create the relationship.

A website gives you a higher number of potential customers to create a relationship with. If internet users don't find you on the web, they'll seek out your competitors who have websites.

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Does Your Company Need A Website?

A Website From I4 Advertising Agency

Only you can determine if your company needs a web site. While making the determination, you want to consider that a web site is multi-functional, and is a communication tool — not just an advertisement. If your business is organized, all of your clientele is local, and you have a back-log of customers waiting to be serviced —and you can handle that service effectively — you may not need a website.

If you often wish you could communicate effectively with a broader range of clients / customers, publicly post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors — then a website is a MUST!

A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what's new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

Your current customers may not use the computer much — that is possible.

These percentages have NEVER decreased. It is likely that they will continue to increase. A website keeps you in sync with this trend.

Another interesting statistic:
The fastest growing sector of the American population getting computer literate is between the ages of 50 and 75. This sector also includes those with the highest percentage of disposable income. A website helps you target that using population.

Another thing to think about - 75 years ago, the American population felt that the telephone was an expensive luxury and not crucial to business growth. That sentiment continued for 30 years. As social communication trends changed, and expenses decreased — businesses changed to insure profitability. Use of the Internet will only increase in the next ten years.

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Need a Responsive Website?

A Few Reasons You Need A Business Websites From I4 Advertising Agency

Reason #1: It’s the foundation of all your marketing efforts.
Many of the people from these sources will go to your website to find out more about you. Without a website many potential customers will never be able to find out anything about your business. Most importantly, however, with a website you can capture these customers into what we call remarketing lists and continue to market to them for up to a year. I’ve written several posts on my blog about the effectiveness of using remarketing. And remarketing is very important when you consider that only 10-15% of your customers will convert to leads on the first visit to your site – without it you don’t have much of a chance to close the sale.

Reason #2: Customer Service.

Customers can get many of their questions answered without calling you. You can have pages with FAQ’s, directions to your location, recommendations, and testimonials. Plus if you have forms on your site customers can just submit their questions which enables you to answer when you have available time.

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