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A Good Logo is a Powerful Tool

A good logo is a powerful tool that can have a huge impact on your success in marketing.
i4advertisingagency.com | 844-319-9600

Many studies show that people are more responsive to visual images than text. It’s easier to recall a complex image than it is a long sentence, for example. Your logo has to incorporate all of the feelings and elements of your business image and convey them all at a glance. When that glance can have a profound impact on your success, you can see how powerful your image can be when used correctly. i4advertisingagency.com

Designing a great logo can be a tremendously involving process. Don’t let this discourage you. If anything, it should reinforce how important your logo design is. i4advertisingagency.com

A great logo incorporates all of the elements of your business in a single image. It needs to distill the attitude and personality of your company in an understandable way. It must be unique but memorable, professional but not without character. Your logo also needs to scale to different sizes, work on print, the Web and on merchandise. It must be flexible but consistent, and this takes work to achieve.

Your logo is yours.

Your logo is the face of your business – your fingerprint if you will. It has the power to summon a range of emotion and ideas from anyone that sees it. It must be tightly associated with your company and your goals. Remember that your logo is yours, and it’s your job to own it and deliver the message that you hope to. i4advertisingagency.com

Who should your logo affect?

A great logo speaks directly to your target audience. While the best logos can be understood by all without much confusion, the most important audience is your target market. If your business specializes in products for youth, but your logo looks like it was pulled from a 1950’s newspaper, you might be focusing on the wrong group.

Your logo should appeal to the demographic you are trying to sell to.

Your logo is a vital part of your business. When you have an exceptional logo design, it’s something you are deeply proud of and will take every chance to show off. You wouldn’t sell a product that you weren’t proud of – so don’t put a logo on it that you aren’t equally as satisfied with.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Reach Your Customers With a Business Website

Creating a webiste for our business is one way to reach your customers!
i4advertisingagency.com | 407-416-1515

As a business owner, you need to know where your consumers are. But what if customers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. i4advertisingagency.com

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and its ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services. i4advertisingagency.com

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner. i4advertisingagency.com

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that's a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Branding Creates Customer Loyalty

Create customer loyalty to your brand when you get your branding done by I4 Advertising Agency.
i4advertisingagency.com | 844-319-9600

Branding is what creates customer loyalty.  They say it is what keeps consumers loyal and buying repeatedly.

I’d go further.  Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy.  In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products, and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

Pricing is easier to discover and compare than ever before.  In certain industries, there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another?  Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

The challenge for some small businesses is how to get customers to think of them when it’s time to buy.  You don’t want your company to be nonexistent in the customer’s mind.

And if they see your brand name in a list of competing vendors (such as in a search engine), you want your brand to be associated with positive factors that make it stand out.

Branding is not a replacement for sales or specific marketing campaigns.  But branding assists and reinforces your sales and marketing efforts in important ways.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Increase Your Web Presence With a Website

A professionally made website from I4 Advertising is just what you need to increase your web presence.
i4advertisingagency.com | 844-319-9600

How often do you do a search online for a particular business, only to find that they don’t have a website? How often do members of the business community hand you a business card with just an email address? In today’s business world it’s amazing to see just how many small businesses still do not have a web presence. Here I share 6 reasons your small business needs a website.

-Professionalism
-Visibility
-Sales Tool
-Convenience
-Market Expansion
-Changeability

The bottom line is this – whether you are a small business owner, inventor, entrepreneur, artist, author, musician or band, you need a website. Increasingly people are turning to the internet to find information. If you aren’t there how will they find you? Without an effective internet presence, your competitors are the winners.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Professionally Made Websites

There are many reasons that your business needs a professionally made website from I4 Advertising.
i4advertisingagency.com | 407-416-1515

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business.

1. Your small business will gain credibility
2. A website saves you money
3. It will let you keep your customers informed
4. It is always 'open'
5. A website can target a wider audience
6. It gives a way to show off your work
7. A website saves you time
8. It improves customer service

It's an internet world and the world is on the internet. About 80% of consumers use the internet to search for products and services they need before they make a purchase. Most customers today will assume your company has a website and may search for your business only to find you do not exist on the world wide web. Most of your competitors probably already have a website. Don't let them snatch your customers away by not having your own company website.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Great Branding for Your Local Business

I4 Advertising is creating great branding for the local business in Central Florida!
i4advertisingagency.com | 407-416-1515

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind.  But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming.

It’s actually easier to do than most imagine. Just make sure to avoid some common pitfalls and branding mistakes.

1. Not understanding the power of brand
2. Forgetting to establish defined brand guidelines
3. Overcomplicating your brand
4. Falling into the vague branding trap

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency
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Implementing Branding for Your Business

I4 Advertising Can Help in Branding Your Small Business
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Here are five tips on how to successfully implement branding for your business.

1. Start by defining your brand.

Review the product or service your business offers, pinpoint the space in the market it occupies and researches the emotive and rational needs and concerns of your customers. Your brand character should promote your business, connect with your customer base and differentiate you in the market.

2. When building your brand, think of it as a person.

Every one of us is an individual whose character is made up of beliefs, values, and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it's intuitive and it's rare that you even consider what your own character is, but when you're building a brand it's vital to have that understanding.

3. Consider what is driving your business.

What does it believe in, what is its purpose and who are its brand heroes? These things can help establish your emotive brand positioning and inform the identity and character of brand communications.

4. Aim to build long-term relationships with your customers.

Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding — be clear who your company is and be true to the values that drive it every day.

5. Speak to your customers with a consistent tone of voice.

It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Take Advantage of the Benefits of a Website

A website has big benefits for local businesses, let I4 advertising agency build one for your business.
i4advertisingagency.com | 407-416-1515

One misconception about websites is that they’re only for national companies or worldwide corporations with audiences around the globe. Actually, websites are just as, if not more, beneficial for small businesses. In fact, it’s a great way to connect with locals. 70 percent of U.S. households now use the Internet when shopping locally for products and services.
Plus, search engines often rank results according to location. In other words, if you’re looking for “shoe stores near me,” Google won’t offer you a name-brand result in New York (unless of course, you live in New York). So it’s pretty clear — an online presence has big benefits even for small businesses who deal locally. No matter where you are located, you can get started with an efficient website that draws in customers.

A website builds credibility.

Nothing is more important than the ability to be found. If you don’t have an established online identity, then customers can’t find you. Not showing up in the search engines (or on the Internet at all for that matter) is one of the fastest ways to lose credibility as a business. It makes you and your company look dated, out of touch and untrustworthy.

Even if you’re fantastic at word-of-mouth marketing, you could be missing out on a ton of referrals. Happy customers are quick to share what they think about your business, but what about their friends who haven’t experienced your services yet? They’ll take to the Internet. And when they come up empty-handed, you’ll have missed your chance for brand new customers.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Advertising for Your Small Business!

Have I4 Advertising Agency Build Your Business A Website
i4advertisingagency.com | 407-416-1515

Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.

They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website.

A website is an anchor for your marketing.

Before you print a business card or spend a penny on advertising, you need to start marketing by building a website.

A website will act as an anchor for all of your advertising efforts. All business details, product information, and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.

A website sells your products/services online.

Your website acts as a digital brochure, sharing up-to-date information about your offerings. A benefit of web publishing is that you can change information in real-time — no waiting or paying for new print materials.

Guide potential buyers to the products and services they need by creating an effective website.

Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo
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Reasons Why Your Business Needs a Website

Reasons Why Your Business Needs a Website - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Why Do I Need a Website?
Reason #1 – Online brochure
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal? By having a well-structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the most real of all deals.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Responsive Website Designs - i4 Advertising Agency

Responsive Website Designs - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Thinking about a website? Good, you should be. Your business needs one. Here's one myth about getting a website.

A website seems so sterile and impersonal. It won't add to "our kind" of a customer base that was built on personal relationship.

This statement is commonly made by specialty shop owners and real estate agents. Real estate agents will add "I already invest high dollars in space advertising." This might seem odd because the business owners that say this are some of the nicest people I've met - and are usually sound business people. They know how to treat a customer or client with special care.

However, they don't understand that all kinds of people use the internet to access information. The internet, unlike advertising mediums, does not target a set demographic. Magazines, Newspapers, Television, Radio — are all demographically based. Family Circle will always target women between the ages of 25 and 35 that have young children. Country music radio stations target a specific audience as do Cable news programs or shows like Sesame Street.

The Internet gives everyone access, targeting no one in particular. The Internet user chooses where to look, just as they choose what newspaper to buy or what television program to watch. If your business is not there, it won't be found.

There are over 8 billion web pages indexed in the Google search engine. The top three commercial markets on the web are Technology, Real Estate, and Travel. Technology businesses know they need a website. If you're in real estate (even an individual agent) YOU NEED A WEBSITE. If your business markets to travelers accommodations, restaurant, specialty shopping, tickets, travel wear, recreational products, travel gear, animal care, children's activities) YOU NEED A WEBSITE. Statistics show that 7 out of 10 people will go to the internet for information before they purchase real estate or set a travel itinerary.

A website usually is rather impersonal — and that's a good thing. When people use the internet they want information, not a personal relationship. The information will bring them to you. You create the relationship.

A website gives you a higher number of potential customers to create a relationship with. If internet users don't find you on the web, they'll seek out your competitors who have websites.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Get Your Business Website Started - i4 Advertising Agency

Get Your Business Website Started - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Does Your Company Need A Website?

A Website From I4 Advertising Agency

Only you can determine if your company needs a web site. While making the determination, you want to consider that a web site is multi-functional, and is a communication tool — not just an advertisement. If your business is organized, all of your clientele is local, and you have a back-log of customers waiting to be serviced —and you can handle that service effectively — you may not need a website.

If you often wish you could communicate effectively with a broader range of clients / customers, publicly post answers to frequently asked questions, attract new customers, break in to new markets and take the market share from your competitors — then a website is a MUST!

A web site is like your giant public bulletin board where people can get information on how to find you, where you are located, what you have to offer, why your service is unique, and what's new in your company. It also is easily updated and changed frequently, and is a communication forum through which your customers can communicate back to you with questions, concerns and feedback on their needs.

Your current customers may not use the computer much — that is possible.

These percentages have NEVER decreased. It is likely that they will continue to increase. A website keeps you in sync with this trend.

Another interesting statistic:
The fastest growing sector of the American population getting computer literate is between the ages of 50 and 75. This sector also includes those with the highest percentage of disposable income. A website helps you target that using population.

Another thing to think about - 75 years ago, the American population felt that the telephone was an expensive luxury and not crucial to business growth. That sentiment continued for 30 years. As social communication trends changed, and expenses decreased — businesses changed to insure profitability. Use of the Internet will only increase in the next ten years.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Reasons Why You Need a Business Website - i4 Advertising Agency

Reasons Why You Need a Business Website - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

A Few Reasons You Need A Business Websites From I4 Advertising Agency

Reason #1: It’s the foundation of all your marketing efforts.

Many of the people from these sources will go to your website to find out more about you. Without a website many potential customers will never be able to find out anything about your business. Most importantly, however, with a website you can capture these customers into what we call remarketing lists and continue to market to them for up to a year. I’ve written several posts on my blog about the effectiveness of using remarketing. And remarketing is very important when you consider that only 10-15% of your customers will convert to leads on the first visit to your site – without it you don’t have much of a chance to close the sale.

Reason #2: Customer Service.

Customers can get many of their questions answered without calling you. You can have pages with FAQ’s, directions to your location, recommendations, and testimonials. Plus if you have forms on your site customers can just submit their questions which enables you to answer when you have available time.

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Finding the Experts in Identity Design

i4advertisingagency.com | 407-416-1515

Branding is what creates customer loyalty.  They say it is what keeps consumers loyal and buying repeatedly. And good branding is determined by good identity design.

But let's go further. Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy.  In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products, and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

If consumers are shopping for something, what do they do?  Go to Google, where billions of Web pages and yellow page listings are available.

Not only are there many choices, but some of the decision factors that traditionally separated and defined companies are today transparent and without much difference.  Take, for example, pricing.  Pricing is easier to discover and compare than ever before.  In certain industries, there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another?  Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

I4 Advertising Agency can help you brand your business and create a website for your small business.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Let Us Build Your Business Website for You - i4 Advertising Agency

Let Us Build Your Business Website for You - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.

1. You can use your website like a virtual customer service agent

Rather than calling you, or struggling to track you down, customers can find answers to the questions they’re looking for just by checking out your website. You’ll save time and resources. Customers are more likely to trust you and feel more comfortable doing business with you when they know you’re only one click away.

2. It’s like having a TV commercial on every channel

Once your company is online, it’s easier for customers to find you instantly. Customers are looking for information on places like Yelp and Google. If your website is already there waiting for them then they’ll be able to find your business easily, from anywhere.

3. Your website is a place of your own

You can set your website up to be custom and personalized. It’s a great way to display your company’s brand. The look and feel of your website can truly reflect your business’s culture and values. It’s a place where you can tell your story.

4. It’s actually pretty easy to set up

Lack of courage and lack of direction are some of the main reasons a lot of small business owners never get around to starting a website. You’re busy with other things, building a website is the last thing on your mind. The idea of starting from scratch can be intimidating. Not all small businesses are super savvy with back-end technologies. Hiring someone else to do it for you can be extremely beneficial. Keeping the website up to date yourself is often surprisingly easy and straightforward. If you do things the right way, it can be so easy that it can literally take minutes to get a website up and running.

5. There’s no time like the present

Seriously, get started now. It does not have to be the most perfect thing ever on day one. Start with a simple website. Just include a little information about your company, your products and services, and how to contact you. From there, it’s important to keep your website updated with new content and be sure to add social media hyperlinks for places like Facebook and Twitter.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Branding Is Critical to Any Business - i4 Advertising Agency

Branding Is Critical to Any Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Business Branding From I4 Advertising Agency

Branding is certainly not a carefree topic. It is a critical element of any business. All too often logo design is treated as being interchangeable with branding. Although they go hand-in-hand, they are not the same. Many businesses overlook the true potential of what a brand can and will accomplish, settling for just a logo. So, what sets a brand apart from a logo. Why is the jump from a logo to a brand so difficult? Why do you need a brand, not just a logo? Let’s explore.

SOME DEFINITIONS
In order to gain a healthy understanding of the differences between a logo and a brand, some definitions must first be established.

A logo is a business’ identification in its simplest form via a recognizable mark or symbol.
On the other hand, a brand is the emotion behind what someone feels, sees and tastes when they interact with your company on any level. At the core, branding is an emotional experience.
The progression is clear: a logo must come before a brand.

WHAT IS A BRAND?
A memorable logo is important; it paves the way for effective branding. However, a brand is more than a logo. It’s more than just visual identification. A brand is the emotion behind what someone feels, sees and tastes when they interact with your company on any level. Your brand is the image behind what your business believes and strives to accomplish. As a result, your brand becomes your personality and along with that personality comes numerous associations. Therefore a brand bears much more responsibility than a logo.

Brilliant branding takes courage because it is something that is constantly being formed by the public’s perception. Although a designer lays the foundation of a brand visually, the brand’s audience is what truly shapes it. Therefore, it is imperative that the foundation is laid correctly by falling in line with your business’ image and goals.

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Tips For Business Branding - i4 Advertising Agency

Tips For Business Branding - i4 Advertising Agency
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Branding From I4 Advertising Agency

Know Your Audience

It’s pointless investing time or money in developing your brand without first ascertaining what will resonate with your audience, and to understand your customer’s habits, wants and needs it is essential to talk to them; knowing your audience is the first and most important task in building a brand.

Color and design matter

Your visual identity, including your logo, is a consumer’s first encounter with your brand, so it must create the right impression.

Unless you’re a graphic designer, avoid the DIY approach and invest in a professional designer to create and develop your logo.

To keep your brand identity consistent across all media channels, create a set of brand guidelines containing detailed information on the color palette, fonts, and tone of voice to be used in your branding, along with other elements such as how your brand should appear on staff uniforms, marketing literature and advertising materials.

Finally, don’t ruin your brilliant branding by giving your brand a bad name. A brand name can have a detrimental effect on your overall brand awareness, so choose it carefully. A brand name must reinforce the key elements or objectives of your business because, ultimately, the more it communicates to your audience about your business and what it provides, the less effort you’ll expend trying to explain it.

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Let's Start Your Business Website Today - i4 Advertising Agency

Let's Start Your Business Website Today - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

You Need A Web Presence

Get A Business Website From I4 Advertising Agency

While having a website may seem like an unnecessary cost if you're not a prolific internet user yourself, a recent survey showed as much as 70% of the population now has access to an internet connection - that's a big business opportunity you'll be missing out on if you don't have a web presence. Even if your business' website lists little more than your address and opening hours, maintaining a web presence could give you the edge over more technophobic competitors.

Why you need a website
-If you get it right, your website will be the best tool you have for promoting your business. Your website will essentially become an online shop-window, accessible to customers all over the world, which means the better it looks and more and up-to-date it is, the better impression it will make on consumers.
-Whether it's three o'clock in the morning or Christmas day, the internet never closes - which means your business is open all the time, without any extra effort from you. If you choose to have an online store, your customers will be able to dictate when they want to buy, rather than limiting themselves to your opening times.
-If you are locally based, having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to browse your products or services.
-A well-designed website will make your business appear more professional. In fact, a well-considered website can fool customers into thinking your business is larger than it is and could even level the playing-field between your business and its more established competitors.
-If you're starting a business on a shoestring, the costs of putting together a website will be cheaper than buying or renting premises, and could attract business from further afield than a high-street based business would.
-Feedback is often a difficult thing to attain and more often than not, feedback on your business will be limited to the negative. The internet allows you to enter into a dialogue with your customers, though: use surveys, questionnaires and feedback forms on your website to do market research and find out exactly what your customers' expectations are.

How important is the design of my website?
Very. For many of your customers, your website will be their first impression of your business. Your website gives your customers an idea of what the business is about, who it is for and who runs it. You wouldn't go to a business meeting without looking your best - and your website should be exactly the same.

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Create a Brand For Your Business - i4 Advertising Agency

Create a Brand For Your Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Know What Your Brand Means

To build your brand, you need to know what your brand equals or what you want it to equal. Write down all the characteristics that describe what you are and how you would like to be perceived. Once you compile that list, you could fine-tune it and make sure you have full command of your brand in order to reach your customers and, more importantly, your potential customers. The adjectives and characteristics that make up your brand ideally differentiate you from your competitors and provide a clear understanding of what your business is not only capable of doing, but also what it is known for, and how you successfully sell your products and services.

Communicating your brand positioning is not just about the adjectives you choose to support what the brand equals. It also involves the methods and manner in which you are communicating the brand to the general public and, more importantly, to your target consumers. This has to do with the messaging and communication of the brand to others.

To aid yourself and your employees, you might create phrases, copy and descriptions that hit the bulls-eye when communicating with customers or clients. It may help not just to know what the brand stands for but also how to properly communicate that in order to avoid brand confusion. Create a checklist of points to touch on while engaging with customers, to stay in line with the brand and what it represents. It might include situational encounters where a customer makes a request or has a question and the employee has a guide to the appropriate answer or response.

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Creating Your Business a Logo That Will Standout - i4 Advertising Agency

Creating Your Business a Logo That Will Standout - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Create a standout logo

A good logo will go a long way. Unless you are able to create one on your own, which looks professional, you’ll need to hire an expert at I4 Advertising. You can find our designers to help you create an image that lets people know what you and your company stands for instantly.

While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake.

Fortunately you don’t have to spend a fortune to find help. To save money, it’s best to have a rough idea of what you’d like. Brainstorm with friends and do some basic research. Don’t worry, it’s fun! Check out other company logos. Determine which ones you like and which you don’t.

What makes a good logo? There are a few key elements that make for a successful logo. Ask yourself, if that logo is:
Functional: Will it work on a letterhead, a business card as well as a large poster?
Aesthetic: No one likes an ugly image.
Original: If you use clip art, it will be obvious. I4 Advertising can create original art.
Appropriate: A plumber might have pipes in their logo or a large wrench. A humongous diamond ring would not be a good choice.
Timeless: Pick a logo that will work into the next decade.
Simple: A complex drawing with obscure references might confuse potential clients. Keep the drawing clean and simple.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Why You Should Care About Brand Consistency - i4 Advertising Agency

Why You Should Care About Brand Consistency - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Some companies stop focusing on building great products and services when they become successful. This is a mistake. In 2008, Nokia was the world’s ninth most valuable brand. In 2011, Nokia was ranked 81st and this year, it fell even further. Even a strong brand will suffer when it creates average or below average products or services.

1. Have a good name and logo. A strong brand is easily recognizable. Recognition starts with the name of your business. The name will appear on your business cards, letterhead, website, social networks, promotional materials, products, and pretty much everywhere in print and online to identify your company or your company’s products and/or services.

It’s not enough to have a recognizable name. People commonly associate brands with the brand’s logo. As you think about your logo, keep your audience and products/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together. Think about the logos of some of the world’s most admired brands (Apple, Google, Amazon). How do you feel (emotionally) when you see their logos?

2. Find your voice. What you say is important, but don’t overlook how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. Successful brands speak with a unique voice. Think about the brands you admire – what makes them unique? How do they communicate with you and other customers? What do you like about their voice?

3. Be consistent. Many small businesses mistakenly change their messaging depending on their audience. For example, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This can confuse your customers and potential customers. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your company’s name, logo, overall aesthetic design, products, and services, but also includes your marketing materials, website, appearances at trade shows and conferences, content posted to social networks, etc.

Why should you care about brand consistency? You should care because brand consistency leads to familiarity, and familiarity leads to trust.

As you think about the value your company delivers – you can ask the following questions: What sets your product, service, and company apart from your competitors? What value do you provide and how does that value differ from that provided by your competitors? Think about which of the benefits are emotional – the most powerful brands tap into emotions.

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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Responsive Web Design For Your Business - i4 Advertising Agency

Responsive Web Design For Your Business - i4 Advertising Agency
i4advertisingagency.com | 407-416-1515

Different websites will have different needs and will, therefore, require different features to be added that are important to the success of those sites. For instance, an E-commerce site that sells products may need some kind of inventory control feature to ensure that the items listed for sale are actually available and in stock. While critical to the success of an E-commerce site, this feature would be pointless on a site for an accounting firm that is promoting the services they offer, but not actually selling physical products online.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made," having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a storefront to promote your products or services.

Regardless of a site’s needs, however, one feature that is critical to all sites’ success is mobile-friendliness and responsive design support. So why is responsive web design the most important feature that you can add to your website? Here are 4 key reasons:

1. Supporting the Multi-Device User
2. One Site to Rule Them All
3. Improved Search Engine Rankings
4. Future Scalability

i4advertisingagency.com | 407-416-1515 | www.facebook.com/i4advertisingagency | plus.google.com/+i4advertisingagencyOviedo

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