A Website Can Be 24/7 Customer Service

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With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.

1. You can use your website like a virtual customer service agent

Rather than calling you, or struggling to track you down, customers can find answers to the questions they’re looking for just by checking out your website. You’ll save time and resources. Customers are more likely to trust you and feel more comfortable doing business with you when they know you’re only one click away.

2. It’s like having a TV commercial on every channel

Once your company is online, it’s easier for customers to find you instantly. Customers are looking for information on places like Yelp and Google. If your website is already there waiting for them then they’ll be able to find your business easily, from anywhere.

3. Your website is a place of your own

You can set your website up to be custom and personalized. It’s a great way to display your company’s brand. The look and feel of your website can truly reflect your business’s culture and values. It’s a place where you can tell your story.

4. It’s actually pretty easy to set up

Lack of courage and lack of direction are some of the main reasons a lot of small business owners never get around to starting a website. You’re busy with other things, building a website is the last thing on your mind. The idea of starting from scratch can be intimidating. Not all small businesses are super savvy with back-end technologies. Hiring someone else to do it for you can be extremely beneficial. Keeping the website up to date yourself is often surprisingly easy and straightforward. If you do things the right way, it can be so easy that it can literally take minutes to get a website up and running.

5. There’s no time like the present

Seriously, get started now. It does not have to be the most perfect thing ever on day one. Start with a simple website. Just include a little information about your company, your products and services, and how to contact you. From there, it’s important to keep your website updated with new content and be sure to add social media hyperlinks for places like Facebook and Twitter.

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An Online Presence Is Important To Your Business

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While having a website may seem like an unnecessary cost if you're not a prolific internet user yourself, a recent survey showed as much as 70% of the population now has access to an internet connection - that's a big business opportunity you'll be missing out on if you don't have a web presence. Even if your business' website lists little more than your address and opening hours, maintaining a web presence could give you the edge over more technophobic competitors.

Why you need a website
-If you get it right, your website will be the best tool you have for promoting your business. Your website will essentially become an online shop-window, accessible to customers all over the world, which means the better it looks and more and up-to-date it is, the better impression it will make on consumers.
-Whether it's three o'clock in the morning or Christmas day, the internet never closes - which means your business is open all the time, without any extra effort from you. If you choose to have an online store, your customers will be able to dictate when they want to buy, rather than limiting themselves to your opening times.
-If you are locally based, having a web presence will open your business up to new markets outside your local area, giving people from across the world the chance to browse your products or services.
-A well-designed website will make your business appear more professional. In fact, a well-considered website can fool customers into thinking your business is larger than it is and could even level the playing-field between your business and its more established competitors.
-If you're starting a business on a shoestring, the costs of putting together a website will be cheaper than buying or renting premises, and could attract business from further afield than a high-street based business would.
-Feedback is often a difficult thing to attain and more often than not, feedback on your business will be limited to the negative. The internet allows you to enter into a dialogue with your customers, though: use surveys, questionnaires and feedback forms on your website to do market research and find out exactly what your customers' expectations are.

How important is the design of my website?
Very. For many of your customers, your website will be their first impression of your business. Your website gives your customers an idea of what the business is about, who it is for and who runs it. You wouldn't go to a business meeting without looking your best - and your website should be exactly the same.

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It's Important To Know What Your Brand Means

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Know What Your Brand Means

To build your brand, you need to know what your brand equals or what you want it to equal. Write down all the characteristics that describe what you are and how you would like to be perceived. Once you compile that list, you could fine-tune it and make sure you have full command of your brand in order to reach your customers and, more importantly, your potential customers. The adjectives and characteristics that make up your brand ideally differentiate you from your competitors and provide a clear understanding of what your business is not only capable of doing, but also what it is known for, and how you successfully sell your products and services.

Communicating your brand positioning is not just about the adjectives you choose to support what the brand equals. It also involves the methods and manner in which you are communicating the brand to the general public and, more importantly, to your target consumers. This has to do with the messaging and communication of the brand to others.

To aid yourself and your employees, you might create phrases, copy and descriptions that hit the bull’s-eye when communicating with customers or clients. It may help not just to know what the brand stands for but also how to properly communicate that in order to avoid brand confusion. Create a checklist of points to touch on while engaging with customers, to stay in line with the brand and what it represents. It might include situational encounters where a customer makes a request or has a question and the employee has a guide to the appropriate answer or response.

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Create A Standout Logo

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Create A Standout Logo

A good logo will go a long way. Unless you are able to create one on your own, which looks professional, you’ll need to hire an expert at I4 Advertising. You can find our designers to help you create an image that lets people know what you and your company stands for instantly.

While brainstorming logo ideas by yourself is a crucial step in creating your business image, trying to create a logo completely on your own is a mistake.

Fortunately you don’t have to spend a fortune to find help. To save money, it’s best to have a rough idea of what you’d like. Brainstorm with friends and do some basic research. Don’t worry, it’s fun! Check out other company logos. Determine which ones you like and which you don’t.

What makes a good logo? There are a few key elements that make for a successful logo. Ask yourself, if that logo is:
-Functional: Will it work on a letterhead, a business card as well as a large poster?
-Aesthetic: No one likes an ugly image.
-Original: If you use clip art, it will be obvious. I4 Advertising can create original art.
-Appropriate: A plumber might have pipes in their logo or a large wrench. A humongous diamond ring would not be a good choice.
-Timeless: Pick a logo that will work into the next decade.
-Simple: A complex drawing with obscure references might confuse potential clients. Keep the drawing clean and simple.

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A Strong Logo Will Help Pull Your Brand Together

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Some companies stop focusing on building great products and services when they become successful. This is a mistake. In 2008, Nokia was the world’s ninth most valuable brand. In 2011, Nokia was ranked 81st and this year, it fell even further. Even a strong brand will suffer when it creates average or below average products or services.

1. Have a good name and logo. A strong brand is easily recognizable. Recognition starts with the name of your business. The name will appear on your business cards, letterhead, website, social networks, promotional materials, products, and pretty much everywhere in print and online to identify your company or your company’s products and/or services.

It’s not enough to have a recognizable name. People commonly associate brands with the brand’s logo. As you think about your logo, keep your audience and products/services in mind because you want your logo to reflect your company. A good logo builds trust and a strong logo will help to pull your brand together. Think about the logos of some of the world’s most admired brands (Apple, Google, Amazon). How do you feel (emotionally) when you see their logos?

2. Find your voice. What you say is important, but don’t overlook how you say it. Your company’s “voice” is the language and personality you and your employees will use to deliver your branding message and reach your customers. Successful brands speak with a unique voice. Think about the brands you admire – what makes them unique? How do they communicate with you and other customers? What do you like about their voice?

3. Be consistent. Many small businesses mistakenly change their messaging depending on their audience. For example, a company might take a more serious tone on their website but a very lighthearted tone on their Facebook fan page. This can confuse your customers and potential customers. To build and maintain a strong brand, every aspect of your brand should be as good as your product or service and you must be consistent in presenting your brand. This includes not only your company’s name, logo, overall aesthetic design, products and services, but also includes your marketing materials, website, appearances at trade shows and conferences, content posted to social networks, etc.

Why should you care about brand consistency? You should care because brand consistency leads to familiarity, and familiarity leads to trust.

As you think about the value your company delivers – you can ask the following questions: What sets your product, service and company apart from your competitors? What value do you provide and how does that value differ from that provided by your competitors? Think about which of the benefits are emotional – the most powerful brands tap into emotions.

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Your Small Business Will Gain Credibility By Having A Website

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Different websites will have different needs and will therefore require different features to be added that are important to the success of those sites. For instance, an Ecommerce site that sells products may need some kind of inventory control feature to ensure that the items listed for sale are actually available and in stock. While critical to the success of an Ecommerce site, this feature would be pointless on a site for an accounting firm that is promoting the services they offer, but not actually selling physical products online.

Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is "home-made," having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.

Regardless of a site’s needs, however, one feature that is critical to all sites’ success is mobile-friendliness and responsive design support. So why is responsive web design the most important feature that you can add to your website? Here are 4 key reasons:

1. Supporting the Multi-Device User
2. One Site to Rule Them All
3. Improved Search Engine Rankings
4. Future Scalability

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Have A Strong Online Visibility

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Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

-First Impressions Count
-Window Shopping Isn’t What It Use to Be
-No Website Means Losing Business

By now it’s clear that if you don’t have a website, you’re missing out on opportunities for customers to identify who you are and if they want to spend money with you.

Having a professional, polished looking website that functions easily and offers customers easy navigation, strong photo images, professional quality content and an overall experience that engages them enough for them to want to do business with you is key.

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Even For A Small Business, Branding Is Important

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A brand isn’t something only large, well-known companies have. It is a necessity for any person or business — from freelancers to international e-commerce sites — to establish themselves as an authority in their industry.

A brand is not just a logo; it’s a reputation. It’s a way to attract and communicate with your audience. Because people are often exposed to your brand before actually interacting or doing business with you, it also acts as a way of setting expectations.

To effectively brand yourself, you first need to understand the different components involved, why they are important and how to properly implement them. Below are some of the essential aspects and steps involved in successful branding, regardless of your industry or budget.

– Clear mission statement
– Unique value
– Quality logo
– Professional website
– Personal style and voice

Identify what questions your target audience is asking, and provide them with consistent communication to position your brand as an invaluable resource.

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A Company's Website Is A Simple, But Effective Internet Presence

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THE WEBSITE

A company’s website is the most basic form of a company’s web presence and is a must have in today’s business environment. It also serves as an online storefront and acts as the face of the business’s brand and message to the world. If a company has one thing, it should be a professional and audience-appropriate website. It may be that your website doesn't serve its purpose. With the constant changes happening online, you want to ensure that your website is adapting appropriately.

SOCIAL MEDIA PRESENCE

The next evolution in a company’s web presence typically comes in the form of its social media channels. A business today will typically have a Facebook page, and many companies are taking advantage of Twitter profiles, Pinterest profiles, and other numerous social media sites to promote their web presence and overall brand. Because these platforms are free, it typically makes sense to jump on board and reach a wider audience.

SEARCH ENGINE PREVALENCE

Another aspect of a company’s overall web presence is its prevalence on search engine results pages (SERPs). Since Google’s search algorithm takes into account many factors, including relevant content and popularity, your website’s ranking on Google is a good indicator of how strong your web presence is. Lockdown appropriate keywords in your area by implementing a strong search engine optimization campaign.

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Don't Be Left Out By Not Having A Website

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Does My Local Business Really Need a Website?

The American economy, in times both good and bad, is driven by the success of small business. Yet so many small businesses do not have a good searchable website, or worse they have no website at all! Small business owners are among the busiest people, and I have heard some claim they do not have the time or financial wherewithal to develop a good website. This is a BIG mistake! Customers are continually searching the internet looking for products and services. And rightly or wrongly, they often judge whether or not to do business with your company on the basis of your website.

If you are a small business and have a less than great website or no website at all, you are missing a great opportunity to be there when potential new customers are looking for your product or service. And you are also missing an opportunity to tell your story in a fun and engaging manner. Customers are looking for what you have to offer. Will they find you?

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Reasons why your business needs a website

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Reasons why your business needs a website:

-Provides greater exposure to your business

A website enables your business to reach potential and current clients 24 hours a day, 365 days a year! You will no longer be tied to the limited geographic area. Your website is visible everywhere. More and more consumers are using the Internet to find businesses and the product they need.

-Economical

Without a website in this day and age is digital suicide. Creating an online presence is highly affordable with low startup costs and maintenance. It saves you on time, money and energy usually incurred by the printing of brochures, flyers and pamphlets. A website's distribution is GLOBAL and potentially increases your business's visibility.

-Convenience for customers

Using the Internet to search for businesses and products is much easier and faster than anything.

-Saves time

The time that you would have spent on the phone answering customers’ questions can now be used to invest in growing your business. Because all the information is already available on the website.

-Inexpensive, effective advertising

A website is also the most inexpensive marketing tool, with global marketing capabilities that work for you 24 hours a day, 7 days a week. Your marketing campaigns are completely traceable and can be monitored almost real-time, providing you with valuable information.

Simply put, a website is a dynamic medium, updated daily or weekly, that provides and educates your customers with up-to-date information on your business, products, and services.

Having a website is a guarantee that your business will be reachable to thousands and millions, spread across the world. But, one important question comes into mind... Is having a website important than maintaining it? Well, it's just like, having one's shop with no goods or products to sell. Think for a moment! Will anybody come to buy there? Obviously NO! Likewise, when you go for a website design, you need to take care of three things that can transform your endeavors to a successful venture. These three things include simple website design, functionality rich, and high search engine ranking. Once you are done with these three factors, the rest will be moving smoothly.

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A Website Is A Crucial Aspect To Any Growing Company

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A website is a crucial aspect to any growing company. In this digital era, an online presence is necessary to reach potential customers. It is a place where your customers know they can get reliable information and where your business can stand apart from others.

The main reason some businesses don’t think they need a website is that it would not be relevant to their business or industry. Any business in any industry can benefit from having a website.

Technology is constantly growing and with more ways than ever to connect online, consumers need an easy way to locate your business. With over 3 billion Google searches per day, new customers could be seconds away from finding you and your business. Don’t forget your website will be available to them 24 hours a day, 7 days a week. Let your website do the work while you build your business and brand.

Posting updates, hours of operation and specials is a big part of any business. Your customers want to know what is going on and when. With 26% of adults not using social networking sites, those customers may miss out on a sale or holiday closing information. By having your information on your website, you ensure that your customers can depend on your business and will want to come back in the future. By making this information available in one place you will have time to focus on your business instead of fielding phone calls about holiday hours and specials.

Let I4 Advertising Agency create a stunning, responsive website for your business today!

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Logo Design Is So Important

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Many studies show that people are more responsive to visual images than text. It’s easier to recall a complex image than it is a long sentence, for example. Your logo has to incorporate all of the feelings and elements of your business image and convey them all in a glance. When that glance can have a profound impact on your success, you can see how powerful your image can be when used correctly.

Designing a great logo can be a tremendously involving process. Don’t let this discourage you. If anything, it should reinforce how important your logo design is.

A great logo incorporates all of the elements of your business in a single image. It needs to distill the attitude and personality of your company in an understandable way. It must be unique but memorable, professional but not without character. Your logo also needs to scale to different sizes, work on print, the Web and on merchandise. It must be flexible but consistent, and this take work to achieve.

Your logo is yours.

Your logo is the face of your business – your fingerprint, if you will. It has the power to summon a range of emotion and ideas from anyone that sees it. It must be tightly associated with your company and your goals. Remember that your logo is yours, and it’s your job to own it and deliver the message that you hope to.

Who should your logo affect?

A great logo speaks directly to your target audience. While the best logos can be understood by all without much confusion, the most important audience is your target market. If your business specializes in products for youth, but your logo looks like it was pulled from a 1950’s newspaper, you might be focusing on the wrong group.

Your logo should appeal to the demographic you are trying to sell to.

Your logo is a vital part of your business. When you have an exceptional logo design, it’s something you are deeply proud of and will take every chance to show off. You wouldn’t sell a product that you weren’t proud of – so don’t put a logo on it that you aren’t equally as satisfied with.

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The Benefits of Having A Business Website

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As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and its on goings – a brick and mortar store on the other hand is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible Around The Clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.

Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

Credibility
By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Sales
Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but thats a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

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What Sets Your Business Apart From Others?

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Branding is what creates customer loyalty. They say it is what keeps consumers loyal and buying repeatedly.

I’d go further. Branding is what helps a prospective buyer call to mind a particular company when it comes time to buy. In other words, branding also helps with awareness.

In a world of infinite choices, branding that helps people remember YOUR company is more important than ever. Today consumers have a seemingly endless choice of retailers, products and services available at their fingertips online, or at the local strip shopping centers or shopping malls.

Pricing is easier to discover and compare than ever before. In certain industries there may be very little price difference.

When all prices are the same, what makes the buyer choose one over another? Nuances and qualitative factors may make the difference.

For small businesses, what sets apart the business may be factors such as high quality, craftsmanship, personalized customer service, superior knowledge to help customers make the proper product selections, and similar qualitative factors.

The challenge for some small businesses is how to get customers to think of them when it’s time to buy. You don’t want your company to be nonexistent in the customer’s mind.

And if they see your brand name in a list of competing vendors (such as in a search engine), you want your brand to be associated with positive factors that make it stand out.

Branding is not a replacement for sales or specific marketing campaigns. But branding assists and reinforces your sales and marketing efforts in important ways.

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If People Google Your Business & You Don't Have A Website, They'll Go Elsewhere

How often do you do a search online for a particular business, only to find that they don’t have a website? How often do members of the business community hand you a business card with just an email address? In today’s business world it’s amazing to see just how many small businesses still do not have a web presence. Here I share 6 reasons your small business needs a website.

-Professionalism
-Visibility
-Sales Tool
-Convenience
-Market Expansion
-Changeability

The bottom line is this – whether you are a small business owner, inventor, entrepreneur, artist, author, musician or band, you need a website. Increasingly people are turning to the internet to find information. If you aren’t there how will they find you? Without an effective internet presence, your competitors are the winners.

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A Website Is The Anchor For Your Marketing

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Many small businesses, especially new small businesses, run a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.

They might even believe a Facebook page is enough for an online presence, or that a sign with their phone number will generate calls, or that a traditional mailer will help them sell products. But the truth is, the only way to start promoting a business is by building a professional website.

A website is the anchor for your marketing.

Before you print a business card or spend a penny on advertising, you need to start marketing by building a website.

A website will act as an anchor for all of your advertising efforts. All business details, product information and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.

A website sells your products/services online.

Your website acts as a digital brochure, sharing up-to-date information about your offerings. A benefit of web publishing is that you can change information in real-time — no waiting or paying for new print materials.

Guide potential buyers to the products and services they need by creating an effective website.

Think of your website as a 24-hour sales staff. It provides answers to frequently asked questions and can even process sales. Websites with e-commerce and purchasing options allow users to make direct purchases online, thus simplifying sales for both your staff and your customers.

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Why Do I Need a Website?

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Why Do I Need a Website?
Reason #1 – Online brochure
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 – More customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 – Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.

Reason #4 – Influence
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

Reason #5 – Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.

Reason #6 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals.

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Your Business Needs A Website

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Thinking about a website? Good you should be. Your business needs one. Here's one myth about getting a website.

A website seems so sterile and impersonal. It won't add to "our kind" of customer base that was built on personal relationship.

This statement is commonly made by specialty shop owners and real estate agents. Real estate agents will add "I already invest high dollars in space advertising." This might seem odd because the business owners that say this are some of the nicest people I've met - and are usually sound business people. They know how to treat a customer or client with special care.

However, they don't understand that all kinds of people use the internet to access information. The internet, unlike advertising mediums does not target a set demographic. Magazines, Newspapers, Television, Radio — are all demographically based. Family Circle will always target women between the ages of 25 and 35 that have young children. Country music radio stations target a specific audience as do Cable news programs or shows like Sesame Street.

The Internet gives everyone access, targeting no one in particular. The Internet user chooses where to look, just as they choose what newspaper to buy or what television program to watch. If your business is not there, it won't be found.

There are over 8 billion web pages indexed in the Google search engine. The top three commercial markets on the web are Technology, Real Estate and Travel. Technology businesses know they need a website. If you're in real estate (even an individual agent) YOU NEED A WEBSITE. If your business markets to travelers accommodations, restaurant, specialty shopping, tickets, travel wear, recreational products, travel gear, animal care, children's activities) YOU NEED A WEBSITE. Statistics show that 7 out of 10 people will go to the internet for information before they purchase real estate or set a travel itinerary.

A website usually is rather impersonal — and that's a good thing. When people use the internet they want information not a personal relationship. The information will bring them to you. You create the relationship.

A website gives you a higher number of potential customers to create a relationship with. If internet users don't find you on the web, they'll seek out your competitors who have websites.

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